The average dieter quits in 19 days. Most cheat on their diet in 5 days. How long do you last?
For years, I didn’t want to be a statistic. I wanted to be a shining example of how much more disciplined I was then everyone else. I wanted to be the guy who was part of the 3% of people who succeeded on a diet.
Up until a few years ago, I didn’t realize how unrewarding of a venture dieting was.
Statistics are one of the most powerful explanations of human behavior. They show to what extent something works or doesn’t work. When it comes to dieting, however, the statistics are often misused. When most people (especially nutrition professionals) refer to dieting statistics, it’s usually as a cautionary tale. They use the stats to remind you of how 97% of people fail and to be part of the 3%, sealed with a motivational question like, “Are you going to be a quitter or winner?”
This couldn’t be a more misguided approach. The statistics aren’t meant to be a cautionary tale, but show how ineffective dieting really is.
Most dieting companies don’t care about the statistics. They are profit driven businesses that will latch onto any trend as long as it drives their bottom line profits.
The second any dieting ideas becomes mainstream, they profit until the trend dies, then move to the next trend.
When one diet is no longer en vogue – there is a new, sexier model rolling out just around the corner.
When diets don’t work – they call it a “lifestyle.”
It has a NEW, EXCITING science behind it. It has NEW principles no one has ever heard. It has NEW models with sexier abs. It has NEW before and after pics that almost seem unreal.
Moving from trend to trend has fed the dieting industry billions of dollars, but for dieters, it’s anything but profitable.
The information I am sharing with you is not private. It’s not hidden in the deepest and darkest corners of the internet. A quick google search will show you the very same information I mentioned above.
So the million dollar question is why do you keep dieting?
The answer is fear…
The answer to why anyone diets is FEAR.
You have been fed (figuratively) that diets are the only thing keeping you from being a carb-crazed, pizza-devouring, sloth-like couch potato, and you’ve been programmed to believe that:
- Dieting gives you control.
- The stricter the diet, the better it is.
- The fewer calories, the better the food.
- You CAN’T eat whatever you want.
The dieting industry invests billions of dollars reinforcing these beliefs and attracting new people to dieting. In 2018, the diet industry topped a record $70 billion selling diet plans, diet books, cookbooks, diet foods, and healthy alternatives AND attracted a record-shattering 41.7% of men to begin dieting.
With nearly half of all men dieting and billions of dollars spent, are men getting healthier and leaner?
No - the opposite is happening. Men are getting less healthy and fatter. 40% of Men in the US are obese. 14.9% have Type 2 Diabetes and 33.4% have hypertension.
Where does this leave you? It leaves you stuck between a rock and a hard place.
The rock: After trying Keto, Atkins, Weightwatchers, and more, only to feel more out of control around food than ever, you know dieting doesn’t work.
The hard place: All your friends, family, colleagues, trainer, and the internet praise you for dieting like it’s the most impressive thing you can do.
You: Even though you know dieting doesn’t work LOGICALLY, it feels too damn good EMOTIONALLY when you get praise from the people around you.
This couldn’t be a more misguided approach.
Here’s the harsh and brutal reality: besides failing you 97% of the time, dieting is DANGEROUS.
- Slow your metabolism by up to 15%, meaning your body needs fewer calories to function (even if you eat fewer calories than you did before your diet, you will still gain weight).
- Increase your likelihood of Type 2 diabetes by 75% (meaning breakfast will be accompanied by a cocktail of pills to regulate your sugar).
- Increase your body fat by up to 40% (you will develop fat in the worst places on your body - like underneath your armpits, the side of your belly, your lower back, your inner thighs, and large man boobs).
- Trigger violent binging episodes (if you’ve ever gone into food blackout mode late at night, you know that it starts with a banana and ends with a bag of chips, a box of cookies, ½ a block of cheese, and ½ gallon of ice cream before you pop out of your blackout).
- Cause you to panic and feel anxious around food (meaning that anytime you’re offered a meal out, invited to a party, or attending an event, you’re going to be “knuckling it”).
- Make you hate what you see in the mirror regardless of how much you weigh, how much you go to the gym, or the size of your clothes, it will never be good enough.
So if you dieting is this bad for you, what should you do?
You Give up the Delusion That Dieting Will Save You
The statistics, the studies, and all evidence points in one direction → Dieting is damaging.
To stop stressing about food, thinking about it 24/7, and actually have control, you have to kill the dieting delusion.
After 17 years of dieting and experiencing all the misery that dieting caused, I searched and searched for something that would actually work. And after years of searching, experimenting, learning, researching, I found what does work.
What does work is, drum roll, please…………………... NEVER DIETING AGAIN.
Now, I know that sounds ridiculous, upside down, and the opposite of everything you've ever been told about eating, health, wellness, and weight loss.
But, not dieting is how I've helped my clients:
- stop counting calories and get healthier, stronger, and more confident
- eat “bad” foods without binging, stress eating, and gaining weight
- stop the cycle of losing and gaining weight, without any restriction.
As well as freeing myself around food, being able to keep junk food in my house without fear of binging, lose 50 pounds….. and keep it off.
And I've achieved these results without dieting by following what I call the "No Diet Method."
Here's how it works:
What the hell is No Diet Method?
The No Diet Method is not a diet. It’s not even close to a diet. It’s not a list of do’s and don’ts. It’s not about eating like a caveman, manipulating your body into burning fat, or fasting for 16 hours per day to stimulate HGH (Human Growth Hormone) production.
The No Diet method flips the script on everything all the conventional dieting and health advice you’ve ever heard, read, and done.
There is absolutely ZERO restriction, instead The No Diet Method is about FREEDOM WITH FOOD, without the normal weight gain. Somewhere along the line, nutritionists, scientists, and dietitians forgot that all nutrition is about EATING, not restriction.
And this is why we get the kind of results every diet you’ve ever tried has failed to deliver.
Hunger is not the enemy, your appetite is not the devil, and having cravings doesn’t mean something is wrong with you. These are all very important and misunderstood signs that your body is giving you to EAT.
The No Diet Method starts with eating food. Lots of food. This is the only proven way to heal your metabolism, feel calm around junk food, and feel like a ball of energy all day long.
To achieve this internal state and prepare your body for healing, The No-Diet Method is broken into four pillars:
Pillar 1 - Physical Healing
This pillar is about healing your metabolism and stopping your physical panic around food. As I mentioned above, dieting puts your body into a biological state of panic.
Therefore, pillar one is broken into two steps:
Pull your body out of panic mode...
And back to a normal biological state. Using lots of food, getting plenty of rest, and getting rid of the physical fixation on food.
Establish Trust Around Food
By giving yourself the unconditional permission to eat, with no judgement or restrictions.
Pillar 2 - Mental Healing
The Mental Unwinding stage is about throwing away all the rules and regulations you have. Your beliefs are VERY powerful, especially when thousands of them live in the shadows of your brain. You will not only discover those beliefs but learn how to lessen their power. We will work through this pillar in three steps:
We start with taking a full inventory of your beliefs around food and their corresponding action(s) and consequences.
We peel back each belief and reprogram a new one in its place that’s specific to you and your body.
We then begin applying your new beliefs to the food you are eating to begin building a healthy relationship with ALL foods.
Once your relationship with food normalizes, you graduate to step 3.
Pillar 3 - Emotional Healing
In the emotional pillar, you discover how you relate to food on an emotional level. You will discover how to overcome Emotional eating, food triggers, and painful memories without restriction, dieting, or setting your body off into flight-or-fight mode. Similar to pillar 2, the process will work in 3 steps:
You’ll take inventory of your earliest food memories and how they connect to your current eating habits.
As we make the connections, we then move to disconnect emotions from food and find alternative outlets to reconcile feelings, thoughts, and emotions.
As you find new outlets, we will allow your trigger foods back into your eating, one by one.
Pillar 4 - The Living
The last stage is about making food a part of your life, instead of fixation of your mind. This means developing full-fledged intuition and instincts with food and getting you out of your head when it comes to eating. This is the part where food makes every part of life better, sweeter, and more fun. In the final stage, you work on developing instincts by breaking down the eating process into its 5 fundamental steps and understanding your body’s feedback mechanisms:
Understanding your hunger.
Making food selections and decisions.
Eating environments, eating speeds, and the 4 quarters exercise.
Fullness and Satisfaction
The In-Between and your Body’s Feedback
I know - these steps sound crazy and the opposite of every piece of advice you’ve ever received. If you are thinking “Joe, if I eat lots of food, I’ll gain tons of weight.”
And to that I say, “so what?”
Our goal in the No Diet Method is to make food GUILTLESS. Instead of thinking about what you can eat, what you are allowed to eat, what you are not allowed to eat that undoubtedly causes you to think about food 24/7, eat reactively, and “mess up” constantly - you just eat.
When your body is fed, eating when you aren’t hungry is no longer as appealing. In fact, it’s uncomfortable and it feels like garbage.
The more you eat, the less exciting it will be.
Gaining weight is not the enemy. It’s probably the fear of gaining weight is likely one of the reasons you are reading this article right now.
This very fear is EXACTLY what’s holding you back from a healthy relationship with food and why you lose weight then gain it right back, feel nervous or panicky around food, or one little indiscretion turns into several days of eating like a crazed animal.
Therefore, gaining weight before losing weight (forever) is both healing and essential piece of the process.
I can attest to this from personal and professional experience.
The proof is in the pudding…. Literally
This is exactly what happened to my client Bo. Bo eventually lost 100 pounds while working with me, while eating lots of pudding. But initially, this wasn’t the case. As Bo allowed himself to eat normally, the scale shot straight up. In the first few weeks of working together, Bo gained roughly 10-15 pounds.
As you would imagine, it made Bo very nervous and he immediately wanted to restrict, count his calories, go back to dieting.
To help Bo work through his nerves and hesitation around the No-Diet Method, we sat down and revisited the game plan we laid out on day one—which involved an initial short-term weight gain in exchange for long-term dietary freedom, an improved relationship with food, and sustainable weight loss.
Bo was hesitant but he trusted the process. Several weeks later, Bo’s metabolism healed, his eating normalized, and the scale started moving down. For Bo, that meant he didn’t have to sweat when going on a business trip not knowing if there would be healthy options available. It meant he could go out on a date and have a glass of wine without worrying it would ruin his diet. It meant Bo could actually eat without being cautious of how many carbs were in every meal.
For the first time since he was a teenager, he felt free around food.
You Need to Eat
There is GIANT misconception out there that need to be addressed:
The more strict you are with your food, the more control you’ll have.
This isn’t true. According to science.
This is directly copied and pasted from the BMC Nutrition Journal:
"Conventional recommendations view conscious efforts to monitor and restrict food choices as a necessary aspect of eating for health or weight control . The underlying belief is that cognitive monitoring is essential for keeping appetite under control and that without these injunctions people would make nutritionally inadvisable choices, including eating to excess. The evidence, however, disputes the value of encouraging external regulation and restraint as a means for weight control: several large scale studies demonstrate that eating restraint is actually associated with weight gain over time [66, 123, 124, 125, 126]. "
Science Translation to English: The more you try to control your eating with restrictive diets, the more likely you are to gain weight long term.
Instead, you need to enjoy food, savor food, and create a relationship with boundaries.
That’s when you’ll have true freedom to eat what you want, when you want, without guilt or consequences you feel in your clothes or see on the scale.
Eating should feel easy.
Food should taste good.
You deserve to be satisfied.
Eating should never feel like a chore, stressful, or another job.
The No Diet Method is the only way to stop fighting your hunger, bingeing, and living in fear of food.
If you want to learn how my clients have thrown all their eating rules out the window and embraced the No Diet Method to live in total food freedom, then watch my new training, the No Diet Method workshop, where I reveal the exact process.
You can register here: